Social Listening - 818 Tequila by Kendall Jenner

 A Marketing Analysis of the Buzz Around Kendall Jenner's 818 Tequila

In this analysis, I have researched the unique aspects of Kendall Jenner's 818 Tequila. With the rise of celebrity-backed tequila brands, 818 Tequila has managed to stand out. This brand has sparked significant interest, and we will explore its distinct value proposition, social media presence, marketing tactics, and customer feedback.

People have expressed their thoughts about 818 Tequila, both positively and negatively, in loud voices. Discussions concerning the brand's credibility, quality, and celebrity association are common on social media platforms and communities. The following are a few quotes from different platforms:

1. A positive comment from @thewestmobilebar: "I tried 818 Tequila at last, and I'm thrilled! Excellent packaging and a smooth taste. Definitely a contender in the premium tequila market."

2. A negative remark by @beethelibra: "818 Tequila is just another money-grabbing scheme by celebrities. I doubt Kendall Jenner even has a basic understanding of tequila production. Kendall, stay true to your expertise."

3. @tearsdeoro commented, "I'm curious to know how 818 Tequila stacks up against well-known brands in blind taste tests. If the product isn't up to the standard, celebrity endorsements won't last long."

Views of 818 Tequila are very different, which reflects the wide range of consumer preferences and perceptions. Positive feedback highlights the brand's flavor and presentation, suggesting that it could succeed in the marketplace. Negative comments doubt the brand's authenticity and intentions, threatening its credibility. Neutral comments indicate a wait-and-see attitude and show interest in the brand's performance. There has been loads of negative comments on the brand and the question of it's authenticity, as you can see in the following: 

818 Tequila responds to customers who value quality and celebrity affiliation by providing an upscale tequila experience sponsored by Kendall Jenner. The brand's goal is to satisfy trend-conscious consumers and tequila experts by providing a smooth, premium product in attractive bottles. As a brand, 818 Tequila uses a range of marketing strategies to advertise its products, such as influencer collaborations, product placements, and social media campaigns. The brand uses celebrity endorsement to attract attention and boost sales by taking advantage of Kendall Jenner's enormous following. But the trick is getting people to stop doubting celebrity-endorsed goods and start believing in them in the competitive tequila industry.

The corporation has mostly replied to client comments through social media platforms by answering questions and expressing gratitude to fans. Although consumer interaction is essential to brand perception and loyalty, opinions on how well solutions address issues will always differ. While some could see the company's efforts favorably, others might think they are insufficient or dishonest.

As the brand manager, I would use social media to build sincere relationships with customers and humanize the brand. Beyond advertising content, I would concentrate on showcasing the brand's dedication to quality and craftsmanship by providing behind-the-scenes looks at the tequila-making process. In addition, I would keep a close eye on client feedback and quickly address any issues to establish credibility and confidence.

Kendall Jenner's review of 818 Tequila brings to light the complicated nature of celebrity-backed companies in the market. It emphasizes how crucial it is for advertising efforts to properly connect with consumers and be genuine, transparent, and purposeful. Brands may overcome difficulties and build lasting connections with their audience by understanding and confronting customer perceptions and challenges head-on.

In conclusion, the story of 818 Tequila provides helpful data for both marketers and supporters, demonstrating how customer opinion, product quality, and celebrity impact connect in today's market.

This task allowed students to examine actual marketing tactics and difficulties encountered by well-known brands. It emphasized how important customer perception, engagement, and genuineness are to brand success and emphasized the subtle aspects of running a celebrity-backed business in a cutthroat field. I gained a greater understanding of strategic decision-making and customer-focused methods overall, and it was a useful exercise in applying marketing concepts to real-world situations.

Marketing in the News

In my recent search for marketing and promotional attempts, I came across a largely well-known brand's attempt to redesign and stand out from its largest competitors, Nike and Adidas. The one and only Puma. The sportswear company Puma has launched  "Forever. Faster. See The Game Like We Do." Its first global brand campaign in ten years. The goal of this campaign is to establish Puma as the ultimate symbol of performance and speed in the field of sports. The campaign, which aims to connect with consumers globally across a variety of sporting categories, features well-known athletes like basketball star Breanna Stewart, sprinter Shericka Jackson, and american soccer players Jack Grealish, Luis Suarez, and Neymar Jr. Puma's decision to strategically move toward a single brand message shows its commitment to building brand equity and reestablishing an emotional connection with customers.

The company is committed to reviving its marketing strategy and better understanding its customer base. Its recent restructuring efforts include moving its brand marketing operation to its German headquarters and creating a new marketing and brand leadership team. However, its lower BrandIndex score shows that Puma faces strong competition from big market names like Nike and Adidas. Puma will face risks and challenges in strengthening its market position due to the enhanced marketing effort in connection with the expected major sporting events in the forthcoming year. Puma's selling point is based on its dedication to providing athletes with high-performance sportswear and footwear so they may succeed in their chosen fields. Focusing on style, innovation, and sustainability, Puma wants to encourage people to push boundaries and adopt a faster-paced, more active lifestyle. 

In order to redefine its position in the sports business, Puma launched a new worldwide brand campaign, which the article highlights as a crucial marketing attempt. Puma wants to attract consumer interest and encourage participation across a range of market segments by using the star power of professional athletes and carrying out a consistent brand message. In anticipation of future athletic events, the company aims to stay ahead of the competition and win market share, as seen by its strategic marketing and brand leadership investments.

Puma has changed from its previous separate approach by deciding to unify its marketing message across many sports categories. To establish an overall brand story that appeals to its target market, Puma has centered its messaging around the concepts of performance and speed. In addition, adding different athlete ambassadors enhances the campaign's appeal to a wide range of consumer groups, further demonstrating Puma's dedication to inclusivity and diversity.

                                    

Although Puma's latest marketing effort is innovative and ambitious, it will only succeed if it is executed well and maintains customer interest over time. The organization needs to ensure that its advertisements result in measurable outcomes like higher sales and more customer loyalty. Puma also has to overcome its rivals' strong market positions and raise its BrandIndex score to enhance customer perception of its brand.

As a brand manager, my main focus would be optimizing the company's marketing mix to maximize the impact of Puma's worldwide brand campaign. This would involve creating collaborative efforts to increase brand awareness and trust, investing in multimedia marketing platforms to increase reach and engagement, and utilizing data-driven insights to improve targeting techniques. To ensure long-term success and market relevance, I prioritize tracking the campaign's performance signs and making any revisions in response to feedback.

This assignment highlights the significance of strategic marketing efforts in transforming brand perception and promoting consumer involvement. By researching Puma's worldwide brand promotion, I've learned more about developing a successful marketing campaign in a cutthroat industry. I've also discovered how important it is to match promotional efforts with overall corporate goals and constantly adapt tactics to consider changing customer preferences and market conditions.

For Further Information, Visit: https://www.marketingweek.com/puma-global-brand-campaign-decade/

Link to Promotional Video: https://youtu.be/LRJP140fv3E?si=avgHqgufQzn4kAp- 

A Look Into My Life !

 Hi! My name is Sophia Solares, and I was born and raised in Los Angeles, California. I am currently studying Business Administration & Family Business at Oregon State University in my second year. I am taking Principles of Marketing to be able to extend my knowledge on how to use social media and the online world to expose a concept to the world in a successful manner. I have always been interested in learning the tactics and mental strategies behind marketing and advertisements, as I see them daily on my phone. I'm very excited for this upcoming term!